Branding for Novelists

Foundations for Your Marketing -- All the Basics in One Place

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What do I say on social media?

How do I find my audience?

What do I blog about?

Do I even need to blog?

How can I promote my book without a budget?

I hate social media. I don't have the time to promote myself and/or my books.

If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what's essential on your author promotions.

Nowadays, authors do more than just book promotions. We must promote ourselves as a brand.

But authors tend to be private people. And we put so much work into our books, what do you mean we have to promote ourselves, you may think?

You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your promotional efforts, but it's not an overnight thing.

And still the most important promotional tool we have is to write a great book.

So, what's an author to do?

In this course on Branding for Genre Novelists, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.

This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.

In this self-paced/homestudy course (and sometimes a live course), you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.

We will cover:

  • Your core values
  • What you stand for
  • Defining your audience
  • Crafting a 1-sentence branding statement
  • Writing an author bio for your blog and social media
  • How to use one of the most important tools in promotions: the Call to Action
  • How to set up a mailing list
  • Who your Key Influencers are and why they're important
  • The importance of launching and campaigns and the basics in how to craft one
  • Ways authors can use their blog and what to say in blogging
  • Drafting a content plan that plays to your strengths, interests, and what works

  • "Given I haven't published yet, I wasn't sure I was "ready." But I now have so much information and ideas and some copy I have already posted on social media that I consider myself having started! The info is very accessible and well-organized, chock full of links and resources, very usable. Beth is very supportive and available throughout the process."

    - Marilyn Flower, Novelist

    "How appreciative I am for this class filled with wonderful resources, examples and a comfortable learning atmosphere. Even if you think you know all about branding and marketing, take this class. It is one of the best things I did."

    - Kim Kane, Aging Women and Gratitude Author

    "Beth is on a mission to help everyone who takes her classes realize their potential as a writer, in the most friendly and competent way possible. Highly recommended!"

    - Patricia Minger, author of Magic Flute

    "Consider this class if you want to focus your marketing and meet new writers. Beth has been coaching writers for a while, and she knows what she is doing."

    - Dave M. Strom, Superheroine Comic Writer

    Your Instructor

    Beth and Ezra Barany
    Beth and Ezra Barany

    The Instructors

    This course is offered by Beth and Ezra Barany, writing teachers and novelists. We walk the talk.

    We're award-winning, best-selling novelists, who have worked with over 300 authors to help them get their books written and published. Happily married for over 18 years, we're passionate about writing, story telling, and guiding authors to achieve your dreams.

    Class Curriculum

      Help Desk
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      Module 1: Starting Assessment: Core Values + What Your Stand For
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      Module 2: Know Yourself + Your Readers
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      Recommended Reading
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      Module 4: The Call to Action
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      Module 5: Your Author Bio
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      Module 6: Your Author Newsletter
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      Module 7: Your Key Influencers
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      Module 9: Blogging
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    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Get started now!