Branding for Novelists

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What do I say on social media?

How do I find my audience?

What do I blog about?

Do I even need to blog?

How can I promote my book without a budget?

I hate social media. I don't have the time to promote myself and/or my books.

If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what's essential on your author promotions.

Nowadays, authors do more than just book promotions. We must promote ourselves as a brand.

But authors tend to be private people. And we put so much work into our books, what do you mean we have to promote ourselves, you may think?

You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your promotional efforts, but it's not an overnight thing.

And still the most important promotional tool we have is to write a great book.

So, what's an author to do?

In this course on Branding for Genre Novelists, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.

This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.

In this self-paced/homestudy course (and sometimes a live course), you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.

We will cover:

  • Your core values
  • What you stand for
  • Defining your audience
  • Crafting a 1-sentence branding statement
  • Writing an author bio for your blog and social media
  • How to use one of the most important tools in promotions: the Call to Action
  • How to set up a mailing list
  • Who your Key Influencers are and why they're important
  • The importance of launching and campaigns and the basics in how to craft one
  • Ways authors can use their blog and what to say in blogging
  • Drafting a content plan that plays to your strengths, interests, and what works

  • Your Instructor

    Beth and Ezra Barany
    Beth and Ezra Barany

    The Instructors

    Beth-and-Ezra-Barany-webinar-shot-with-kittyThis course is offered by Beth and Ezra Barany, writing teachers and novelists. We walk the talk.

    We're award-winning, best-selling novelists, who have worked with over 300 authors to help them get their books written and published. Happily married for over 17 years, we're passionate about writing, story telling, and guiding authors to achieve your dreams.

    Beth Barany, Author, Teacher, Speaker, Coach


    Beth Barany is a promotions and marketing advisor for writers and publishers. She's run over a dozen promotional campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.

    The author of the bestselling books, The Writer's Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer's Block, Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a multi-book series. Beth also writes romance and science fiction mysteries.

    As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 19 years, as well as guided them in effectively promoting and selling their work. Five of her clients' books have been best-sellers. Sign up for her newsletter and receive her free Writer's Motivation Mini-Course at www.BethBarany.com.

    Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling author of The Torah Codes, and over 1,000 books.


    Ezra Barany is an award-winning author of a bestselling novel. His Jewish version of The Da Vinci Code, The Torah Codes, was released in paperback in March 2011, then the ebook version was published in September 2011. His thriller hit bestseller status in December 2011 in Jewish fiction and has stayed on the charts ever since. The second book in this series, 36 Righteous: A Serial Killer's Hit List (Book 2 in The Torah Codes series), has been published to great acclaim.

    As much as Ezra loves being an author, he's missed teaching, and has been working with authors for about two years, with Beth and solo. He looks forward to working with you and helping each and everyone one of you achieve your goals and dreams. Nothing would make him happier!

    Class Curriculum

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      Module 1: Starting Assessment: Core Values + What Your Stand For
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      Module 2: Know Yourself + Your Readers
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      Module 4: The Call to Action
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      Module 5: Author Bio
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      Module 6: Your Author Newsletter
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      Module 7: Your Key Influencers
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      Module 9: Blogging
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    Frequently Asked Questions

    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Get started now!