How to Write Your Author Branding Statement

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Did you know word of mouth still sells more books than any other promotional tool out there?

Imagine you could say one sentence to an ideal reader and they'd squeal with joy in anticipation to read your book.

Imagine that one sentence being so evocative that they’d share it among their friends to spread the word about your book.

Having a one-sentence statement about your stories that captures their essence makes it so much easier for your existing fans to spread the word to new readers.

In other words, you're giving your fans an easy way to do the promotion for you.

When you share your one-sentence -- a sort of author elevator pitch -- via an ad, social media, or in-person, your listener can become immediately curious to learn more about your stories.

A curious reader will search for your books at the bookstore. A curious reader will open those books to see if they’re good.

If your books are good, that curious reader becomes a fan. Someone who buys all your other books and tells their friends to read them, too.

** Once you know your author branding statement, you can turn it into a tagline that can be used in your online promotions to immediately connect with your ideal fans.

In this special video training, I’ll teach you how to attract your ideal readers and how you can increase your sales by crafting your one powerful sentence.

You’ll learn to talk about your stories in a compelling, interesting, and concise way. You will learn how to create a clear message that can be passed from reader to reader and can sink into their hearts and minds.

You’ll learn the four ingredients to constructing this concise, one-sentence description of your author elevator pitch, to design a statement that easily rolls off your tongue and answers the question we receive online, at meetings, conferences, parties, and even in the grocery store checkout line: “What do you write?”

We all want avid fans, steady readers, and lots of book sales.

So, join us for this Special Training!

How to Write Your

Author Branding Statement

with Beth Barany

In this training, you’ll learn the four essential ingredients to your powerful sentence:

  • -- The most relevant characteristics of your ideal readers
  • -- Your genre from the perspective of the fans
  • -- Your reader’s desired result or experience

  • -- How you want to impact your readers

You’ll also learn:

  • -- How to adapt your powerful sentence into a tagline
  • -- What to do if you write in multiple genres
  • -- How clarifying your values can power your promotions, starting with this powerful sentence
  • -- How your branding statement can be a guide for designing your book cover, your website, and other promotional material

This webinar is for:

  • -- Independent and traditionally published fiction authors who want to attract readers to their books.
  • -- Novelists, short story and novella authors.

  • -- Nonfiction writers too.
  • -- Soon-to-be-published writers who want to prepare their author promotions now.

Hands-on Learning -- The Way to Go

Practice to learn...

Listen to training and then practice your Author Branding Statement in the student community.


Sign up and you’ll receive:

  • -- More than two hours of training in video (MP4) and audio (MP3)
  • -- A PDF containing all the slides
  • -- Cheat sheets and worksheets

  • -- Access to the student community that comes with a monthly Q&A; weekly writing sprints; and a library of resources


If you have questions while you’re watching the training, just ask!

If you implement your one powerful sentence that you’ll learn in this training, you’ll be…

…encouraging word of mouth by making it easy for your fans to spread the word about your books.

…making it easy for your ideal reader to try one of your books when they come across it cold.

…creating a powerful tool that can guide you in all your promotions.

Help your ideal readers find you and spread the word about your books by reserving your seat in How to Write Your Author Branding Statement today.

Happy writing,


Your Instructor

Beth Barany
Beth Barany

Beth Barany is an award-winning novelist and a creativity coach and teacher for writers and helps authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a three-book series.

Her latest book for authors is Plan Your Novel Like A Pro: And Have Fun Doing It, based on her popular course of the same name. She's also the author of Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, The Writer's Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer's Block.

As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 20 years, as well as guided them in effectively marketing and selling their work. Sign up for her newsletter and receive her free Writer Discovery Mini-Course at her blog for writers, Writer's Fun Zone.

Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling thriller author of The Torah Codes, their cats, and over 1,000 books.

Course Curriculum

  How to Write Your Author Branding Statement
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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