In this video course, you'll learn how to run a successful blog tour for yourself or for others.
Designed by a novelist for novelists, specifically genre fiction writers, though totally applicable to nonfiction authors.
Take this course if you want to reach your readers through one of today's most influential marketing channel for authors: book bloggers and avid bloggers.
A blog tour is a way to spread the message about your book, generate book sales, increase your newsletter subscribers, increase your readership, and overall, increase your author platform (or reach).
This course is for:
- Authors, novelists and short story writers
- Unpublished and published
Please note: This course isn't for absolute beginners. I'm assuming you have some comfort level with blogging, writing articles, and using social media, or you are ready to dive in and get comfortable with these tools fast.
Lots of tools, templates, checklists, and resources! I created 29 videos for you, anywhere from 1 to 11 minutes in length, so you can watch in short bursts, or watch the course all at once. It's about 3 hours of content. Block off your afternoon!
In a step-by-step manner, I provide you with Checklists and Templates, and take the guess work out of what to say to bloggers to get them excited to feature you and your book on your blog.
- How to find bloggers who'll be interested in featuring you and your book
- How to get bloggers curious via social media to join in your blog tour
- What to write to invite bloggers to join your blog tour
- What images and other materials you need to launch your tour
- What marketing to do to promote your tour and get people excited
- How to decide what giveaways to offer
- How to decide what content to write about for the blog tour
- How to run the tour
- How to follow up after the tour
Bonus: For those of you who sign up for my course, you also get an e-edition of my new book,Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers.
Just FYI... Normally I charge $997 to $2,500 to run these for clients. But in this course I share ALL my secrets.
And, if there's something more that you'd like to know about running blog tours that I haven't covered yet, once you've enrolled, you can ask me directly in the 24/7 forum that I check regularly.
See you in the course!
Beth Barany is an award-winning novelist and a creativity coach and teacher for writers and helps authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a three-book series.
Her latest book for authors is Plan Your Novel Like A Pro: And Have Fun Doing It, based on her popular course of the same name. She's also the author of Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, The Writer's Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer's Block.
As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 20 years, as well as guided them in effectively marketing and selling their work. Sign up for her newsletter and receive her free Writer Discovery Mini-Course at her blog for writers, Writer's Fun Zone.
Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling thriller author of The Torah Codes, their cats, and over 1,000 books.
PreviewWhat is a Blog Tour (2:47)
PreviewThe Introduction to How to Run Your Own Blog Tour (3:07)
PreviewBenefits of a Blog Tour (1:22)
StartSummary of How to Prepare for Your Blog Tour (7:44)
StartWhen To Start Planning Your Blog Tour (1:13)
StartDecisions About Length of Your Blog Tour (2:52)
StartResources List for Your Blog Tour
StartHow to Find Bloggers to Participate in Your Blog Tour (11:10)
StartInvite and Follow up with Bloggers (11:19)
StartAbout Giveaways (7:31)
StartAbout Review Copies of Your Book (1:36)
StartA Pep Talk: The Key Elements to a Successful Blog Tour (2:28)
StartGather All The Elements: The Metadata of Your Book (3:54)
StartGraphical Elements (2:26)
StartTake Stock of Your Social Media (1:41)
StartPrepare Your Marketing (6:03)
StartPrepare and Post A Media Kit (8:31)
StartWhat To Write for Your Blog Tour (9:58)
StartGiveaway Language (7:33)
StartOnce You Get a YES from a Blogger (2:35)
StartBuild the Blog Tour Web Page (5:50)
StartMarketing the Start of the Blog Tour (6:03)