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Book Launches and Campaigns for Novelists

Get Your Book in the Hands of Your Readers

  Enroll in Course

Dear Genre Novelists!

We're teaching this 8-module bootcamp course to help you take action to market your novel.

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You may be wishing for:

  • More structure in your marketing, so that it's easier to organize and get things done
  • Guidance on timing and criteria on what to do when, so you have a clear pathway to action
  • More ideas on how to actually promote your books
  • Tools and techniques for marketing your book to your specific audience
  • Accountability and support so that you'll get things done
  • Markers and milestones to measure your success, so that you can stay motivated during your marketing activities

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In this book marketing course on Book Launches and Campaigns for Novelists Bootcamp, we will help you craft your book launch or campaign and take steps to enact it -- all in the community of like-minded novelists.

Authors need to be willing to experiment and play to find what works for them and discover what is fun. How else will they be able to maintain motivation and momentum in this crazy business of being an author?!


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Our overall goal is to help you take action so that you can spread the word about your book, build a fan base, and make book sales.

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Who This Bootcamp is For:

  • Unpublished authors getting ready to publish in 3-12 months, and wanting to prepare for their first book launch.
  • Unpublished authors who want to build a fan base before they launch.
  • Published authors wanting to plan and then act on their book launch and campaigns.
  • Independently published and traditionally published authors because all authors can benefit from planning their book marketing and getting support to act on their plans.
  • Authors not willing to wait another day to be in inaction around their book marketing campaigns, despite any fear they feel.
  • Novelists willing to bring the creativity of their craft to book marketing.

This course is geared for authors who are ready to jump into planning their launches and campaigns and take action.


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Who this course isn't for:

  • Those who think that one-size-fits-all. Your creative life and stories are unique. So will be your marketing.
  • Those who want an easy fix. Sorry there isn't one. You make your own luck.
  • Those who feel that marketing isn't their job. All artists need to market, and novelists are no exception.

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Marketing is connecting.

Connect in intentional and useful ways to spread the word about your book.

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Course Curriculum

We will have written lessons, short videos, handouts, checklists and guides for the lessons below.

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In this class you will have the opportunity to make a plan to market your book and act on it -- in class -- with community and teacher support. You're invited to roll up your sleeves, make decisions, and get feedback from the class on your efforts.

We will cover:

Week 1

  • Module 1: Goal, Motivation, and Conflict (and Strengths) for Book Launches and Campaigns
  • Module 2: Kinds of Launches
  • Module 3: Kinds of Campaigns

Week 2

  • Module 4: Structures and Systems to Support and Track Your Campaign
  • Module 5: Planning Your Launch or Campaign -- Words and Images

Week 3

  • Module 6: Tools for Starting and Maintaining Your Campaign
  • Module 7: Evaluating The Success of Your Campaign

Week 4

  • Module 8: Celebrating Your Campaign

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Hands-On Learning

Over here at Barany School of Fiction, we're big proponents of hands-on learning -- learning by doing, so this live course comes with some special features to give you book launch experience:

Both events are for the students of this class and the Barany School of Fiction community, so that you can practice in community.

  • We'll run a Facebook party.
  • We'll run a Twitter chat.

What Previous Students Have Said...

"This was fantastic, Beth. A wonderful exercise. The support and collegiality made me feel so supported! Thank you so much for doing this." -- Lisa B.


"Great party! I learned I have so much more to do ...VERY helpful." -- David S.


"First, thank you so much for this. I realize that I have much to do, but, I am not worried. I see what others have done and I feel like I can take their experiences and try them out for me. I also learned from thinking outside of the box. Your willingness to do this for us is admirable and inspiring. Thank you for all the time to you, Beth and Ezra, but also to all who joined in. Cheers!" -- Kim K.



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More About Who This Course is For

— This course is for motivated writers who want the added support of an experienced teacher and mentor, who is also novelist who uses these tools in her own work: Beth Barany.


Your Instructor


Beth and Ezra Barany
Beth and Ezra Barany

The Instructors

Beth-and-Ezra-Barany-webinar-shot-with-kittyThis course is offered by Beth and Ezra Barany, writing teachers and novelists. We walk the talk.

We're award-winning, best-selling novelists, who have worked with over 300 authors to help them get their books written and published. Happily married for over 18 years, we're passionate about writing, story telling, and guiding authors to achieve your dreams.


Class Curriculum


  Help Desk
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  Module 1: Foundations: Goal, Motivation + Conflict (and Strengths)
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  Module 3: BONUS COURSE: Amazon Bestseller Campaign by Ezra Barany
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  Module 4: Book Launch Events
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  Module 5: Structures and Systems
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  Module 6: Crafting Your Images
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  Module 7: Stay the Course
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  Module 8: Celebrate!
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  Next Steps + Follow Ups
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!