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Book Launches and Campaigns for Novelists
Welcome and Introduction
START HERE: How to Use This Course
1st Thing: Please sign this e-course release.
Philosophy of Learning
Your Instructors
Course Overview
Help Desk
Help Desk
How to Use Our Private Facebook Group
Module 1: Foundations: Goal, Motivation + Conflict (and Strengths)
Your Goals
Your Motivation
Your Conflict
Your Strengths
Module 2: Campaigns
What + Why of Book Marketing Campaigns
Campaign Ingredients
Timeline
Campaign Action Steps
Module 3: BONUS COURSE: Amazon Bestseller Campaign by Ezra Barany
Amazon Bestseller Campaign Assignment #1
​Assignment #2
Assignment #3
Assignment #4
Assignment #5
Assignment #6
Module 4: Book Launch Events
The Most Important Question Right Now
Book Launch Events (6:59)
Module 5: Structures and Systems
Choose Your Campaign
Tracking (17:34)
Module 6: Crafting Your Images
First: Draft Your Calls to Action
Second: Craft Your Images (Canva.com Tutorial) (31:13)
Module 7: Stay the Course
Our Beliefs Shape Our Experience
(Re)Define Success for Your Campaign or Launch
Module 8: Celebrate!
How will you celebrate?
Take It All Into Account
Next Steps + Follow Ups
BONUS: Assessment Call
Feedback Please!
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