If you have any of these questions and concerns as a romance or other genre novelist, then you may not be focusing on what's essential on your author marketing.
Nowadays, authors do more than just book marketing. We must market ourselves as a brand.
But authors tend to be private people. And we put so much work into our books, what do you mean we have to market ourselves, you may think?
You can develop an author persona that you feel good about, grow your audience, gather your fans, find people who can spread the word for you, and feel good about your marketing efforts, but it's not an overnight thing.
And still the most important marketing tool we have is to write a great book.
So, what's an author to do?
In this course on Branding & Marketing for Genre Novelists, we will build a foundation for your author brand. Authors need to know who they are and what they stand for and then be willing to experiment and play to find what works for them and what is fun. Our overall goal is to have you start your author career off as strongly as you can.
This course is both for unpublished and published authors, independently published and traditionally published. Geared more for beginners, more advanced authors will also find this course useful.
In this self-paced/homestudy course, you will be invited to roll up your sleeves, try out the tools I recommend, and get feedback from the class on your efforts.
We're award-winning, best-selling novelists, who have worked with over 100 authors to help them get their books written and published. Happily married for over 15 years, we're passionate about writing, story telling, and guiding authors to achieve your dreams.
Beth Barany is a marketing advisor for writers and publishers. She's run over a dozen marketing campaigns for authors and small publishers, including blog tours, Amazon Bestseller campaigns, and social media campaigns. Her latest book for authors is Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, available on Amazon, iTunes, and Nook.
The author of the bestselling books, The Writer's Adventure Guide: 12 Stages to Writing Your Book and Overcome Writer's Block, Beth also publishes the monthly digital magazine, Author Entrepreneurship Magazine, to help authors create successful and sustainable careers. Beth is the award-winning novelist of the young adult epic fantasy, Henrietta The Dragon Slayer, the first of a multi-book series.
As a Master NLP Practitioner, Certified Creativity Coach, and experienced speaker and teacher, Beth Barany has helped authors get their books written, edited and published for over 14 years, as well as guided them in effectively marketing and selling their work. Five of her clients' books have been best-sellers. Sign up for her newsletter and receive her free Writer's Motivation Mini-Courseat www.BethBarany.com. Also receive a free subscription to Author Entrepreneur Magazineat www.authorentrepreneurship.com.
Beth Barany lives in Oakland, California, with her husband, Ezra Barany, the bestselling author of The Torah Codes, and their two cats, and over 1,000 books.
Ezra Barany is an award-winning author of a bestselling novel. His Jewish version of The Da Vinci Code, The Torah Codes, was released in paperback in March 2011, then the ebook version was published in September 2011. His thriller hit bestseller status in December 2011 in Jewish fiction and has stayed on the charts ever since. The second book in this series, 36 Righteous: A Serial Killer's Hit List (Book 2 in The Torah Codes series), has been published to great acclaim.
As much as Ezra loves being an author, he's missed teaching, and has been working with authors for about two years, with Beth and solo.
He looks forward to working with you and helping each and everyone one of you achieve your goals and dreams. Nothing would make him happier!