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  Draft Your Ideal Reader Profile

In this lesson, scroll to see the text, then a video and audio-only version, and PDF handouts at the bottom.


If the audio starts playing automatically, use the right-hand vertical scrollbar to scroll down and turn off the audio or video.


CONNECT


Marketing is ultimately about connections, so practice that in this class.

I encourage you to follow and friend each other and chat on the social media channels. Visit each other’s blogs and absorb what’s out there and what you like, and even what may not work for you.

With marketing, we connect to other people and signal by the words we use, who we are and what we stand for.

Key to branding and marketing anything, and of course, our books, is knowing who we are and who we are marketing to.

Part 1: WHO YOU ARE

Our brand is in our values, mission and passion. Review #16 and #17 in the Assessment and expand as necessary.

Go back and circle the words that stand out in and that you may repeat or repeat in synonyms.


 A brand is a promise of an experience. I also see it as an invitation into that experience.

Start brainstorming the experience you offer your readers or intend to offer your readers.

Part 2: YOUR READERS

We write to be read. We’re writing to readers who want something. They want to feel something, or many somethings. They desire a specific experience. Not just to escape, for example, but to escape in a specific way into a specific type of story.

We all have preferences, even if they are eclectic.

When you do this section, keep in mind you may have different groups of readers. Create a profile for each group, if that’s the case.

Overall, though, focus on one group.

Even if you don’t know who reads your books, make your best guess, and use yourself as a basis.

Focus/Genre:

Demographics

Gender:

Age range:

Married Status:

Location:

Salary:

Occupation:

Buying Habits:

Reads how many books per week/month:

Other statistical/measurables:

Psychographics

Needs:

Wants:

Hopes:

Fears:

Desires:

Other emotional/psychological factors:

Here's an example from what I write. This is a starting off point to get a feel for who my reader is.

Focus/Genre:

sweet paranormal romance (one of the genres I write)

Demographics

Gender: Female

Age range: 25-50

Married Status: single

Location: US/UK

Salary: low to middle range

Occupation: student/day job/professional/self-employed

Buying Habits: (guess) 2-4 books/month

Reads how many books per week/month: 1-3 books/week

Other statistical/measurables: uses Twitter and Facebook

Psychographics

Needs: wants an escape into a world anything is possible

Wants: to fall in love again; to experience magic; adventure

Hopes: to find love for herself

Fears: being alone

Desires: to feel loved and love in return

Other emotional/psychological factors: ?

Paint a Picture

I imagine a professional woman reading deep into the night on her Kindle, enjoying a delicious read, and stepping away from her life for a while. (Okay, that’s me!)

VIDEO

AUDIO-ONLY

Now your turn!

SHARE

Do Part 1: WHO YOU ARE and Part 2: YOUR READERS

Ask any questions you may have.

RETROGRAPHICS

(Thank you to author, Tamsen Kaye, for sharing this term with me.)

After you have noted your psychographics and demographics, and observed who your readers are in the real world, come back to your list, and revise your reader profile. Notice what's different from your guesses, and notice what you got right, too.

2 comments
Bonnie Johnston
I'm unable to open the PDF; it just keeps trying to load and there's message in the lower left corner that says "waiting for socket". When it right click to download, nothing happens either. Does it contain different information than is contained in the video and written lesson?
Beth Barany
The video is the same information as the slide show. Some people like to download and print it. It should download.... hmmm. I just tested it and it worked. I can email it to you, if you like.