In this lesson, scroll to see the text, then a video and audio-only version, and PDF handouts at the bottom.
If the audio starts playing automatically, use the right-hand vertical scrollbar to scroll down and turn off the audio or video.
Marketing is ultimately about connections, so practice that in this class.
I encourage you to follow and friend each other and chat on the social media channels. Visit each other’s blogs and absorb what’s out there and what you like, and even what may not work for you.
With marketing, we connect to other people and signal by the words we use, who we are and what we stand for.
Key to branding and marketing anything, and of course, our books, is knowing who we are and who we are marketing to.
Our brand is in our values, mission and passion. Review #16 and #17 in the Assessment and expand as necessary.
Go back and circle the words that stand out in and that you may repeat or repeat in synonyms.
A brand is a promise of an experience. I also see it as an invitation into that experience.
Start brainstorming the experience you offer your readers or intend to offer your readers.
We write to be read. We’re writing to readers who want something. They want to feel something, or many somethings. They desire a specific experience. Not just to escape, for example, but to escape in a specific way into a specific type of story.
We all have preferences, even if they are eclectic.
When you do this section, keep in mind you may have different groups of readers. Create a profile for each group, if that’s the case.
Overall, though, focus on one group.
Even if you don’t know who reads your books, make your best guess, and use yourself as a basis.
Reads how many books per week/month:
Other emotional/psychological factors:
Here's an example from what I write. This is a starting off point to get a feel for who my reader is.
Age range: 25-50
Married Status: single
Salary: low to middle range
Occupation: student/day job/professional/self-employed
Buying Habits: (guess) 2-4 books/month
Reads how many books per week/month: 1-3 books/week
Other statistical/measurables: uses Twitter and Facebook
Needs: wants an escape into a world anything is possible
Wants: to fall in love again; to experience magic; adventure
Hopes: to find love for herself
Fears: being alone
Desires: to feel loved and love in return
Other emotional/psychological factors: ?
I imagine a professional woman reading deep into the night on her Kindle, enjoying a delicious read, and stepping away from her life for a while. (Okay, that’s me!)
Now your turn!
Do Part 1: WHO YOU ARE and Part 2: YOUR READERS
Ask any questions you may have.
(Thank you to author, Tamsen Kaye, for sharing this term with me.)
After you have noted your psychographics and demographics, and observed who your readers are in the real world, come back to your list, and revise your reader profile. Notice what's different from your guesses, and notice what you got right, too.